Find the delivery friction
Review the product, backlog, and stakeholder perspectives. Identify unclear ownership, competing priorities, and requirements gaps.
Output: written assessment + prioritized recommendations
Hands-on product support for software founders with a team ready to build. Turn scattered requests into a prioritized roadmap and developer-ready requirements—then guide delivery.
For fintech, wealthtech, B2B software, and development agencies.
From request to ready
The working relationship
Work directly with Ashley, not a rotating bench.
Agree on deliverables, access, and responsibilities.
Document decisions so your team can act on them.
A bridge between business & build
You don’t need another feature wish list. You need someone to connect customer needs, business priorities, and the work your team can actually take on.
Best fit: a product and a team already in motion.
Fintech and financial-services software teams are the primary focus. Small B2B software companies and agencies with funded development work are also welcome.
Review the product, backlog, and stakeholder perspectives. Identify unclear ownership, competing priorities, and requirements gaps.
Output: written assessment + prioritized recommendations
Organize the backlog and shape a 90-day roadmap. Define agreed priority features with clear requirements and acceptance criteria.
Output: roadmap + developer-ready feature definitions
Refine priorities, coordinate with developers, share stakeholder updates, and support release acceptance as a fractional Product Owner.
Output: ongoing product ownership within an agreed scope
Meet your product partner
Charlotte, NC · Working remotely nationwide
Ashley’s background includes product ownership and digital platforms in financial services, with professional experience at Wells Fargo Advisors, LPL Financial, and AgFirst Farm Credit Bank.
Her focus: translating business needs into requirements, prioritizing backlogs, aligning stakeholders, and coordinating with developers. She holds a B.S. in Finance from North Carolina A&T State University and an MBA from Pfeiffer University.
Former employers are professional background, not consulting clients or endorsements.
Straightforward starting prices
Start with the assessment when the problem is still fuzzy. Scope and availability are confirmed before any engagement.
Understand what’s blocking delivery—and what to do next.
$4,500 / project
Four weeks · One product · One team
A prioritized 90-day roadmap, organized backlog, requirements and acceptance criteria for up to five agreed priority features, plus a release planning workshop.
Feature size, required access, and client responsibilities are defined before acceptance.
$5,000 / month
Initial three months · Up to 40 hours/month
Ongoing prioritization, requirements refinement, agreed planning meetings, developer coordination, stakeholder updates, and release acceptance support for one product and one team.
Availability and response expectations are agreed upfront. Extra hours or expanded scope require a separate agreement.
Not included: software development, full UX design, paid advertising management, or unlimited meetings. No guarantees of revenue, funding, or release dates.
Before we start
We discuss your product, team, and delivery problem on a fit call. If there is a match, we agree on scope, access, responsibilities, and timing before kickoff.
These offers are designed for an existing product or funded development work with an active team. This is product ownership support, not a software development service.
Yes, if the findings, team needs, and available capacity make it a good fit. An ongoing engagement is a separate agreement—not an automatic commitment.
Access to relevant product and backlog materials, stakeholder participation, and a decision-maker who can resolve priorities. Specific access and meeting expectations are agreed before work begins.
Your next clear step
Bring the delivery problem, not a polished brief. A Product Fit Call is a conversation about where your team is stuck and whether hands-on product support makes sense.
Website preview
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